With endless products flooding social feeds, it’s no wonder brands are finding it hard to connect with Gen Z. This generation craves more than convenience—they want connection, relevance, and reward. Loyalty programs, AI-driven personalization, and custom content are helping brands build deeper relationships and stand out in a crowded digital marketplace.

Join Axios in Cannes, France, for conversations with shopping influencers, brand experts and Gen Z marketing leaders on how foward-looking brands are building younger, loyal fanbases and revolutionizing the modern shopping experience.

Axios media correspondent Sara Fischer and media reporter Kerry Flynn will host conversations with:

The moderator of this roundtable discussion is:

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